The brief.

Design and implementation of the new responsive online acquisition landing pages.

UniCredit Bank is a leading European commercial bank with an international network spanning 50 markets.

What we did.

Designed and developed a fully responsive site with custom experiences for smartphone, tablet and desktop to replace the existing desktop-only landing pages.

Expertise provided.


    • Responsive redesign following the official brand guidelines, with full-screen visual elements and redefined typography.
    • Clever use of large call to actions, with subtle animations to engage with users.

    Fig. 1 UniCredit landing page on desktop.


    Responsive implementation of helpers in the header, like social networks interaction.

    In the sticky header, the phone number changes to a button on mobile devices, where phone calls are possible. On all other devices, normal text content is rendered.

    The client required call to actions visible at all times.  UI Farm came up with a clever sticky header, which changes depending on whether the call to actions are visible in the page or not.

    Fig. 2 UniCredit landing page on mobile and tablet.


    The content on mobile is loaded “conditionally”, which means it’s rendered in the page only upon a user’s click.  This guarantees great performance on mobile devices, where the broadband may be limited.

    Fig. 3 Conditionally loaded content on mobile.

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