The brief.

As a high profile brand, required a CMS driven website to deliver content to be used and consumed by the client’s large publisher network.  The site needed to act as a content hub for all of’s product related media assets as well as a place to deliver and communicate press releases from’s PR team.

Not On The High Street is a unique UK e-commerce market place for small and independent sellers.

What we did.

Due to the importance of managing the website’s content internally, UI Farm created a CMS driven website using WordPress to manage every aspect of the website’s content.  This was done by creating custom WordPress plugins to deliver a completely bespoke application.  

Key Features

  • Tightly branded user experience based on’s branding guidelines.
  • Press Releases featured section to communicate all press announcements from the PR team.
  • Media asset library to allow publishers to download media assets for all current products and upcoming products.
  • Backend reporting system to show media asset usage.
  • Custom landing pages used to highlight seasonal PR campaigns.
  • Bespoke user sign-up/log-in user journeys by extending the WordPress User API.

Expertise provided.

  • Bespoke Application Development
  • Front-End Development
  • WordPress Plugin Development
  • WordPress Theme Development


Not On The High Street Press Centre.

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