The brief.

Re-design the current Blog website, combining multiple Blogging websites from into one coherent, branded website.  The need for a responsive website was a must due to their ever increasing multi-device audience. is a unique UK e-commerce market place for small and independent sellers.

What we did.

UI Farm worked with’s creative department to implemented a responsive re-design in WordPress, tailoring the implementation using custom WordPress plugins to fit the client’s needs from the brief.  

Key Features 


  • Fully branded, responsive website.
  • Subtle use of animations to enhance the user experience.
  • Custom WordPress installation using a combination of custom WordPress plugins and utilising UI Farm’s ResponsiFarm framework.
  • Social media integration from platforms such as Twitter and Instagram.
  • Integrated several WordPress blogging websites into a single branded website.

Expertise provided.

  • Front-End Development
  • Responsive Web Design
  • WordPress Plugin Development
  • WordPress Theme Development


  • “Hero” and featured posts.
  • Social integration.
  • Sticky navigation.
  • Animated headers.
  • Search and customisable Call to Actions.

Not On The High Street blog home page.


  • “Hero” post WordPress template with customisable background image and article vertical offset.
  • Responsive images implementation, serving images depending on the device capabilities.
  • Powerful WYSIWYG Visual Composer, with custom modules tailored to the client’s requirements.
  • Custom functionality to show all the media included in the post.

Art directed single post.


  • Sharing capabilities on every image.
  • Based on the editor’s choice, a Call to Action links either to the full screen gallery or to the product’s shop page.

Sharing / View gallery overlay.

Responsive full screen gallery, showing all the media included in the post.

Full screen gallery.

Get in contact.

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