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Topic(s): UI Farm

On the 20th of November, Yahoo’s CEO Marissa Mayer, speaking about Yahoo’s mobile strategy at the Dreamforce conference in San Francisco, said “the mobile area has caught a lot of people off guard”. However, on the positive side, Mayer said this can help companies reinvent themselves. She also stated that at Yahoo the company is “not design first, but mobile first”.

UI Farm’s main focus is to help businesses move their marketing and mobile strategy towards a content-driven, mobile first approach to their web properties. As such, we wholeheartedly agree with the views of Yahoo’s CEO and it’s refreshing to see a major player in the digital space come out and commit to a mobile first approach.

The reasons for a business being “ready” for mobile continues to increase everyday as the way in which content online is consumed changes rapidly. Since 2012, mobile has been a major player in terms of how users are accessing content on the web and recent reports have indicated that almost a 20% of the world’s web browsing traffic is now coming from mobile and tablet devices. This combined with reports suggesting that mobile browsing will outpace desktop browsing in 2014 makes it imperative that businesses provide accessible content and targeted user experiences across all devices.

“At the end of the day it’s all about providing your content in a clear and concise manner, no matter what device you users are using. Users are now demanding more and more when accessing content on a mobile device and are not willing to accept bad experiences – In fact, a bad experience on a mobile device leaves nearly half of all users unlikely to return to your site.”, said Neil Palmer of UI Farm.


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