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London, UK – Thursday, 30th April 2015. UI Farm, the web agency specialised in modern websites for the multi-device web, and Gap Multimedia, the provider of the sophisticated web-based management application for model agencies – Netwalk, announce the start of a strategic partnership to provide model agencies with beautiful, feature-rich responsive websites that are seamlessly integrated with the industry leading booking engine.

“Having worked with Netwalk closely to release the new network of multi-device websites for Women Management (part of Elite) in 2014, we’re delighted to announce this strategic partnership with Netwalk. This partnership is key to UI Farm’s strategic commitment to provide feature-rich and multi-device solutions to model agency websites within the fashion industry that are fully integrated with the Netwalk booking system”, said Neil Palmer of UI Farm.

The use of mobile devices to access the internet has increased by 67% worldwide over the last twelve months. More than 35% of global internet traffic is now coming from mobile and tablet devices. The multi-device web is soaring, and a new device with internet connection capability comes out almost every day. UI Farm’s solution for delivering multi-device websites is responsive design, in the form of a framework called ResponsiFarm, developed in-house from the ground up. ResponsiFarm can be tailored to the clients’ requests and has been built with a device and platform agnostic approach.

The announcement of this strategic partnership will now allow FashionFarm, UI Farm’s feature-rich platform for delivering model agency websites to be officially powered by Netwalk, exclusively. For more information on FashionFarm, please go to

Netwalk voices customer’s marketing strategies thanks to a centralised system of dedicated tools that spread customer’s brand identity throughout the hottest digital channels. Since the beginning in 2001, Netwalk’s developers team have worked closely with customers in order to create innovative user experiences and integrate them with the latest trends.

By becoming our clients, model agencies can gain access to: media repository, books and packages builder, website content manager, email newsletters, tracking engines and social content all from one convenient place.

“We’re extremely happy to announce the opening of a dedicated channel connecting Netwalk CDN APIs for websites to UI Farm’s FashionFarm solution. Netwalk & FashionFarm means great, modern websites powered by a great engine”, said Giampaolo Riccadonna – Gap Multimedia C.E.O.

About UI Farm

UI Farm are a London based, modern agency committed to creating beautiful, user-centric responsive websites and mobile applications for the multi-device web. UI farm are passionate about the web and its future — in particular, how responsive design can help businesses grow sustainably online. At UI Farm, their approach is to provide design and development solutions that are device and platform agnostic.

About Netwalk

Netwalk is a web-based management application that modelling agencies around the world use to keep track of all aspects of their models’ busy schedules. Netwalk fully satisfies all the specific needs of a model agency, from booking and scouting to accounting and management, by wiring and interrelating together all the business information. Netwalk is a registered trademark of Gap Multimedia, a completely independent software house based in Milan, Italy.


UI Farm

Twitter: @uifarm_uk


Twitter: @netwalk_sw

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