In a move designed to provide users with more targeted, relevant and high quality search results, Google have announced starting on the 21st April that they will give a higher ranking to mobile-friendly websites.
Google have announced two major changes to their search algorithm. The first major change is to provide users with relevant search results that will include whether a site is mobile-friendly as a ranking criteria.
This will allow users to get high quality search results that are optimised for the device that the search is being carried out on. This announcement continues Google’s commitment to provide users with relevant search results as last year the search engine started highlighting results that are optimised for mobile making it easier for users to find mobile optimised content.
If you need to find out whether your site is optimised for the mobile web then you can use Google’s Mobile-Friendly Test site.
The other change that will be released on the 21st April is that Google will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.
If you’re thinking about making your site mobile-friendly and ready for the multi-device web then now is the time to engage in this. This announcement from Google as well as the fact that over 35% of global internet traffic is now coming from mobile and tablet devices means that it is imperative to make sure your site is mobile-friendly to engage with your users in a positive manner, increase conversions and stay competitive.