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London, UK – Friday, 28th July 2017.

UI Farm are delighted to announce the launch of a new responsive website for APM Models New York (APM), a high-end, fashion model agency based in New York.

The brief.

APM chose UI Farm as their agency of choice to completely overhaul their existing digital offering due to their experience in delivering model agency websites.  As APM were entering into the world of high fashion, the brief was to create a branded website to provide a great user experience on all devices, and to showcase their roster of unique models.  APM describe themselves as having a ‘traditional but innovative approach’ and a key point of the brief was to create a website that was very different to the current model agency websites.

What we did.

UI Farm first worked closely with APM to ensure that the user experience and visual design was tightly branded and unique to the model agency industry and very different from any other model agency website currently live.

The WordPress driven, responsive website was then built using UI Farm’s powerful module-based solution for model agency websites, called FashionFarm. This platform is built on top of WordPress and includes a host of features to build beautiful, feature-rich agency websites including integration with APM’s backend booking system, Netwalk to provide the roster of talent.

APM’s feedback.

Eric Granwehr of APM, had the following to say about their experience working with UI Farm:

Rebuilding a company website is oftentimes seen as a daunting and perhaps overwhelming task. It’s a time-consuming struggle that every company must face. I didn’t think I’d ever see it, but the glimmer of hope came when I connected with UI Farm. Since day 1, working with them has been nothing but a pleasant and enjoyable experience. Any issue or bug I could have possibly run into was analysed, explained, and solved instantly with minimal back-and-forth. The site looks impeccable, the cost was reasonable, and working with UI Farm was nothing short of a good time. I definitely would recommend the whole team at UI Farm for all your website needs – you’ll definitely come away with something to be proud of and you’ll also be hit with a laugh or two along the way.

Industry reaction.

After launching the website, the respected publication tweeted the following about the new APM website:

Check out APM’s new responsive website at

About UI Farm.

UI Farm are a London based, modern agency committed to creating beautiful, user-centric responsive websites and mobile applications for the multi-device web. UI Farm are passionate about the web and its future — in particular, how responsive design can help businesses grow sustainably online. At UI Farm, their approach is to provide design and development solutions that are device and platform agnostic.

About APM Models.

APM Model Management is a boutique modeling agency representing international and local models alike in New York City. 

After 19 years of being immersed in commercial-based modeling, APM Models is making its debut into the exclusive world of high fashion. 

Equipped with an extensive background in the world of fashion and a fresh, new perspective, APM takes a traditional yet innovative approach in a new direction. 

Together with a business savvy strategy and an eye for intriguing, diverse, ethereal beauty – this is truly a pivotal moment for the agency. 


UI Farm

Twitter: @uifarm_uk

APM Models

Twitter: @apmmodels

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