Design and implementation of the new responsive online acquisition landing pages.
The focus of the brief was to re-design UniCredit’s existing online acquisition landing pages (designed for desktop only) for new customer acquisitions.
Due to the increase in mobile browsing to the UniCredit website, the client felt the need to look and their existing landing pages to see how new account conversions could be improved across mobile devices and avoid significant drop-offs.
UniCredit Bank is a leading European commercial bank with an international network spanning 50 markets.
What we did.
UI Farm completely designed and developed a fully responsive site with custom experiences for smartphone, tablet and desktop to replace the existing desktop-only landing pages.
- Responsive redesign following the official brand guidelines, with full-screen visual elements and redefined typography.
- Clever use of large call to actions, with subtle animations to engage with users.
Responsive implementation of helpers in the header, like social networks interaction.
In the sticky header, the phone number changes to a button on mobile devices, where phone calls are possible. On all other devices, normal text content is rendered.
The client required call to actions visible at all times. UI Farm came up with a clever sticky header, which changes depending on whether the call to actions are visible in the page or not.
The content on mobile is loaded “conditionally”, which means it’s rendered in the page only upon a user’s click. This guarantees great performance on mobile devices, where the broadband may be limited.